The 1 Troubling Aspect of Elon Musk Raging at the Media

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

Elon Musk is unhappy.

I know this because I follow him on Twitter and his tweets today are coursing with something that looks like rage.

Tesla’s CEO seems to believe that the media are writing unfairly about his cars, including the Model 3. 

Oh, this doesn’t bother me so much.

As it happens, friends of mine bought a Model 3 recently. They love it, save for the first five minutes of embarrassment when they realized they’d never test-driven it and had no idea how to switch it on.

Still, some members of the media are concerned, for example, that the thing Tesla calls Autopilot isn’t really an autopilot and lulls drivers into a false sense of auto-relaxation which might lead to auto-mishap.

Musk, though, thinks the media auto-overplays accidents involving his cars.

This has now led him toward threatening to create a site that examines journalists’ truthiness.

Yes, Pravda already exists, but I doubt it will sue. I fear, though, a Russian person in a bedroom somewhere might get upset and, well, you know, start messing with Teslas from afar.

But this isn’t what bothers me either.

Nor is it even his accusation that because Tesla doesn’t do paid advertising — in the conventional sense — it’s likely to get poor media coverage when compared to, say, conventional car companies that advertise seemingly all the time, everywhere, until they really do sound like the car dealers so many try to avoid.

This does seems strange. Tesla really doesn’t have to advertise because Musk and the fascinating nature of cars garner so much free publicity.

I can think of few business or tech personas who receive more favorable fawning that does Musk. And sometimes, with good reason.

He’s engaging, forward-looking, even occasionally witty.

The fact that he’s suddenly railing against his fawners still doesn’t bother me too much.

No, what bothers me is the logic in another of Musk’s Wednesday tweets, the one that represents the core of his ire.

In it, Musk bristles about being compared with a certain president who’s not fond of being subject to negative media appraisal.

My eyebrows did commit a strange shivering motion here.

You see, if no one believes the media anymore, why should Musk worry about what the media writes?

And, well, there you have it. Just a bit of auto-suggestion.