4 ways to make sales meetings worth more and cost less


We’ve all been there – stuck in an online or in-person meeting that was scheduled to last 30 minutes, but it drags on for nearly two hours and feels like nothing was accomplished. Meetings (at least good ones) are meant to align organizations, plan strategy, and move business forward.  Leading research shows that unnecessary meetings cost US businesses up to $ 37 billion annually. Employees report they spend over 30 hours per month in unproductive meetings, with many of those hours on web conferences and conference calls. Additionally, 45 percent feel overwhelmed by the number of meetings they attend, 91 percent…

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5 Ways to Improve Programmatic Ad Transparency

5 Ways to Improve Programmatic Ad Transparency

The New York City-based Interactive Advertising Bureau (IAB) recently launched a programmatic transparency calculator aimed at providing “advertisers and publishers with a granular, partner-specific evaluation of their … costs as a percentage of their effective CPM.” It’s thought provoking. It’s asking all the right questions.

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9 Ways to Tell if a New TV Show Is Going To Be Worth Watching

It’s the start of the fall TV season, and this week alone a ton of pilots have aired. You can’t always judge a show by its pilotthey’re usually filmed months before the rest of the show , and terrible pilots lead to great shows and vice versa. So how can you decide which show to invest in? Here are nine signs to look out for.

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