ESPN’s new online ads let businesses focus on your favorite teams

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Visit ESPN’s website after your team scores a big victory, and you may start seeing ads congratulating them on the win. 

Meanwhile, that same advertiser could be simultaneously mourning the opposing team’s loss to appease its disappointed fans.

ESPN just rolled out a new tool that lets advertisers place personalized ads based on what it knows about visitors’ favorite teams and players and the outcomes of particular games.

Brands can even build an advertisement around an exciting moment in a game — say, a far-out three-pointer from Steph Curry that has social media abuzz — then target it at fans of Curry or the Golden State Warriors for a set window of time afterwards. Read more…

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Get ready to watch all your favorite TV shows in virtual reality

Netflix-living-room

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Hulu and Netflix are jumping on the virtual reality train. All aboard, early adopters.

Both streaming video services will soon offer virtual reality apps that let users explore content and watch what they want in 3D virtual spaces. Netflix is up first, with an app launching in the Gear VR store on Thursday, just hours after it was announced on stage at Oculus Connect.

While the video itself plays inside the headset on a virtual screen — banish all hopes of stepping into your favorite TV show or movie, at least for now — the app’s browsing interface is an interactive “Netflix Living Room.” This is a valuable feather in Netflix’s cap, marking the “first” subscription video app for VR and yet another platform for the ubiquitous service. Read more…

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Get ready to watch all your favorite TV shows in virtual reality

Netflix-living-room

Feed-twFeed-fb

Hulu and Netflix are jumping on the virtual reality train. All aboard, early adopters.

Both streaming video services will soon offer virtual reality apps that let users explore content and watch what they want in 3D virtual spaces. Netflix is up first, with an app launching in the Gear VR store on Thursday, just hours after it was announced on stage at Oculus Connect.

While the video itself plays inside the headset on a virtual screen — banish all hopes of stepping into your favorite TV show or movie, at least for now — the app’s browsing interface is an interactive “Netflix Living Room.” This is a valuable feather in Netflix’s cap, marking the “first” subscription video app for VR and yet another platform for the ubiquitous service. Read more…

More about Entertainment, Gaming, Netflix, Hulu, and Television


All articles

Get ready to watch all your favorite TV shows in virtual reality

Netflix-living-room

Feed-twFeed-fb

Hulu and Netflix are jumping on the virtual reality train. All aboard, early adopters.

Both streaming video services will soon offer virtual reality apps that let users explore content and watch what they want in 3D virtual spaces. Netflix is up first, with an app launching in the Gear VR store on Thursday, just hours after it was announced on stage at Oculus Connect.

While the video itself plays inside the headset on a virtual screen — banish all hopes of stepping into your favorite TV show or movie, at least for now — the app’s browsing interface is an interactive “Netflix Living Room.” This is a valuable feather in Netflix’s cap, marking the “first” subscription video app for VR and yet another platform for the ubiquitous service. Read more…

More about Entertainment, Gaming, Netflix, Hulu, and Television


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