All the analytics tools in the world won’t do a company much good if it doesn’t know what data it has to analyze. Tamr offers a free, downloadable tool designed to help tackle that “dark data” problem.
Dark data generally refers to all the information an organization collects, processes and stores but doesn’t use for analytics or other purposes. It’s often unstructured or qualitative data that’s harder to keep track of than numerical data is, and by research firm IDC’s reckoning, it can account for as much as 90 percent of an organization’s information assets.
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