Visit ESPN’s website after your team scores a big victory, and you may start seeing ads congratulating them on the win.
Meanwhile, that same advertiser could be simultaneously mourning the opposing team’s loss to appease its disappointed fans.
ESPN just rolled out a new tool that lets advertisers place personalized ads based on what it knows about visitors’ favorite teams and players and the outcomes of particular games.
Brands can even build an advertisement around an exciting moment in a game — say, a far-out three-pointer from Steph Curry that has social media abuzz — then target it at fans of Curry or the Golden State Warriors for a set window of time afterwards. Read more…