Is a lack of enterprise apps killing BYOD?

As BYOD hangs on as an acceptable way to arm your employees with their own technology, companies need to make sure that employees can work seamlessly on those devices. One way to do that – and give employers some control of where their data goes – is through enterprise apps. 

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2008: The Year that Drove Volkswagen Over The Ethical Cliff

The public has learned the “how” of Volkswagen’s deception involving the emissions of its “clean diesel” vehicles, but they are still asking the $ 18 billion question, why? The answer will probably unfold over the course of a televised congressional hearing, and the reasons will likely be numerous. But it’s clear that events in the years 2007 and 2008 were among the main impetuses.


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Highly Cited Research Points To Nobel Prize Favorites

Beginning October 5, a select few will get the call of a lifetime. That’s when scientists who have been chosen to receive a Nobel Prize will start hearing from Stockholm. It’s a closely guarded secret as to who will land this coveted honor, but at Thomson Reuters, we’ve designed a way to show which researchers have the inside track.


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5 tips for running your first influencer marketing campaign

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This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

The rise of social media has given consumers more power than ever before, arming them with a platform where they can engage brands in real time. This has created a shift in marketing. While traditional tactics involved pushing out brand content with little focus on creating conversations, new campaigns tap influencers to engage with consumers and create brand loyalty among them.

In spite of the positives, the rise of influencer marketing has also led to many questions, like how to select the right influencer agency or measure ROI. Here are the five most important things to know before you begin your first influencer campaign Read more…

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